AMC: Rambler Classic Wagon, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car honking) 0:01 - Hey, so that's your big surprise. 0:03 - How about that? 0:06 - Nice, what is it? 0:07 - Rambler. 0:09 - Rambler? 0:10 - Rambler Classic. 0:11 - Sure fooled me. 0:13 Nice roof rack. 0:15 Expensive, huh? 0:16 - Nope, not a cent. 0:17 Comes built in. 0:18 - Well, now she tells me. 0:19 Okay kids. 0:20 I want to know if chevelle cost extra. 0:21 Hey the seat. 0:25 Your half moves. 0:26 - Yeah, we got that special. 0:28 You can move yours back all the way if you want to. 0:29 - I'm surprised. 0:32 (kids playing) 0:34 I really am. 0:35 - Hm, Rambler. 0:37 - Can you imagine if we'd left that behind? 0:40 Narrator Rambler Classic Wagon has lots of surprises 0:42 found in no other 66 car. 0:45 See it at your friendly, Giant Killer, 0:47 your American Motors Rambler dealer. 0:49 66 Rambler Classic by American motors, 0:52 where quality is built in not added on. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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