AMC: Rambler American, 1960s

Genre: Commercial

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Who were the big winners of this year's Mobil Economy Run? 0:02 They didn't think we'd have a chance. 0:05 Our new Rambler American 440 was packing the biggest 0:07 most powerful standard engine in its class. 0:10 The engine that made us an acceleration champ 0:13 in the performance trials at Daytona. 0:15 And acceleration champs just don't win in Economy Runs 0:17 or do they? 0:21 Well after 3,300 miles of parched desert dust, 0:23 and thin mountain air of open turnpikes and crowded cities. 0:26 What happened? 0:29 Rambler American with the same engine that standard 0:30 in the lowest list price car made in America. 0:33 Won big for the fifth straight year, 0:36 won class-A for compacts, 0:38 got best mileage of any car, any class 0:40 and certified by the US Auto Club. 0:43


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John W. Hartman Center for Sales Advertising & Marketing History


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