AMC: Rambler American, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (lively music) 0:02 Announcer Who were the big winners 0:04 in this year's Mobil Economy Run? 0:05 They didn't think we'd have a chance. 0:07 Our new Rambler American 440 was packing the biggest, 0:09 most powerful standard engine in its class. 0:12 The engine that made us an acceleration champ 0:14 in the performance trials at Daytona, 0:17 and acceleration champs just don't win in economy runs. 0:19 Or do they? 0:22 Well, after 3,300 miles of parched, desert dust 0:24 and thin mountain air, 0:27 of open turnpikes and crowded cities, 0:29 what happened? 0:31 Rambler American, with the same engine that's standard 0:32 in the lowest list price car made in America, won big. 0:35 For the fifth straight year, 0:38 won class A for compacts, 0:40 got best mileage of any car, any class, 0:42 as certified by the US Auto Club. 0:45 See your American Motors Rambler dealer now. 0:47 Every minute of every working day, 0:50 two more families make their choice 0:52 a new American Motors car, 0:54 because quality is built in, not added on. 0:56

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