AMC: Marlin, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Ever see a giant-killer in action? 0:01 (string creaking) 0:03 (slingshot twanging) The greater Detroit American Motors/Rambler dealers 0:04 challenge the big three 0:08 with a full-size sports fastback, Marlin '66. 0:09 Even with optional buckets, there's room for three up front. 0:13 Marlin at your friendly giant-killer. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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