AMC: Ambassador 990, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car engine purring) 0:00 Driver Oh, what a week. 0:02 (car horn honking) 0:03 Jim got the promotion, big, very important. 0:05 Of course, we're not quite in the Cadillac bracket yet, 0:09 but Jim figured it was time for a luxury car. 0:13 This new Ambassador, perfect! 0:17 Luxury, mm, cut pile carpeting, coil innersprings, 0:20 like my sofa! 0:26 Brocade, feels delicious! 0:28 Sure, we looked at Impalas, Galaxies, 0:32 cost about the same as our Ambassador. 0:35 It's kind of terrific to have your first luxury car 0:38 when you're still young enough to enjoy it. 0:40 (lips kissing) 0:43 Announcer Your first luxury car can come a lot sooner, 0:43 like today! 0:46 Ambassador 990, built with you and your safety in mind. 0:47 Now at your American Motors Rambler dealer. 0:51 American Motors cars keep their value 0:54 because quality is built in, not added on. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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