AMC: 1967 American Motors Car Line, 1966-1967

Genre: Commercial

Year Published: 1966 to 1967

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - In the serious game of automobile, there is much concern 0:00 with safety. 0:03 American Motors has built safety into every one 0:04 of its products. 0:07 Watch. 0:08 If American Motors didn't build safety into it's cars 0:09 you wouldn't get: an outside rear view mirror, 0:13 pull grip handles, push button locking system 0:15 and higher strength locks in the doors, 0:17 deep dish wheel, lane changer turn signals, 0:19 four way flashers, energy absorbing steering column, 0:20 brake system warning light, safety styled 0:23 and padded instrument panel, 0:25 double safety braking system, non-flammable carpeting 0:26 padded visors, day/night safety mounted mirror, 0:28 molded ceiling, non-glare windshield wipers and washers, 0:31 high strength windshield, 0:33 seat belts and shoulder belt anchors, 0:34 coil spring seats to fight fatigue, wink lights, 0:36 backup lights, then tires with tread wear indicators 0:39 and safety rim wheels and engines with reserve safety power, 0:42 and a solid single unit body. 0:46 And that's what you'd get if we didn't build the safety in. 0:48 Nothing. 0:52 - That's your kind of safety. 0:54 American Motors builds your kind of car. 0:55 And so the game goes on. 0:59 How will it end it? 1:01 It won't. 1:02 The players will continue to bring out new products 1:04 and new ideas and you, the public, will decide 1:06 which is best for you. 1:10 But isn't it good to know that there is a player 1:11 like American Motors, concerned with your kind of safety, 1:13 your kind of value, your kind of excitement, 1:18 your kind of quality. 1:21 American Motors builds your kind of car. 1:23