AMC: 1966 Rambler American, 1965-1966

Year Published: 1965 to 1966

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, you're right on time for a change! 0:01 No wonder! 0:04 - You like it? 0:05 - Real sharp. 0:06 American. 0:07 - '66 Rambler American. 0:08 - Good on gas, easy to park. 0:10 - And terrific performance. 0:13 - Really? 0:14 - Sure. Watch. 0:15 (gearstick clicks) 0:16 (engine rumbles) 0:17 - Hey, this car is all engine. 0:20 - New engine this year. Bigger than your Marsden. 0:23 - If you get the big engine. 0:26 - No, standard engine. 0:27 Same as the Power Top standard. 0:28 - I paid extra for mine. 0:29 Well, listen with this new engine, 0:31 how about gas mileage? 0:33 - Well, don't tell anybody 0:34 but I think this American runs on air. 0:35 (engine rumbles) 0:38 Narrator The 66 Rambler American, 0:45 more go for your dough than any car in its class. 0:47 See it at your friendly, Giant Killer. 0:49 Your American Motors Rambler dealer. 0:51 Rambler American by American Motors, 0:54 where quality is built in, not added on. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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