AMC, 1960s

Genre: Commercial

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car horn blares) 0:15 - Move it! 0:16 - Ah, move it yourself. 0:18 Who do you think you're- Jake! 0:20 - Charlie 0:22 - Hey, you're looking great. 0:23 Haulin' cars, huh? 0:25 - Not just cars Charlie, young ideas, excitement, 0:26 news, cars from American motors. 0:30 Meet the AMX. 0:33 - Hey! 0:34 - Yeah, isn't that something? 0:36 You've never seen anything like this beauty, 0:39 it's loaded with all kinds of new ideas. 0:40 - I'll take a dozen. 0:43 - Ha, no it's not for sale. 0:44 It's an experimental car, taking it to an auto show. 0:45 But here's one for you. 0:48 This baby just won first place in acceleration. 0:49 Class six, this year, pure oil performance trials. 0:52 - First place? 0:55 - Yep. Rambler American ran away from everything 0:58 in its class and it's still wearing a lowest list price 1:01 of any car made in America. 1:04 Who's got the news, eh? 1:06 - American motor? 1:08 - Now wrap your eyes around this solid success. 1:12 The Ambassador DPO, real class, 1:15 Ambassador sales are up 26% over last year. 1:17 - Hey! 1:21 - Ya like, huh? 1:22 Motor Trend Magazine calls it 1:23 the industry's richest interior. 1:24 - Poshly posh. 1:26 - And that's not all, 1:27 it has double safety brakes and coil spring seats. 1:28 - Like in a Cadillac. 1:31 - That's what they mean by quality built in, not added on. 1:32 That's why these cars stay younger longer. 1:37 You know, keep their value. 1:39 So like I said, Charlie, 1:40 this is a company that's hatching all the younger ideas. 1:42 Up and coming American motors. 1:45 Hey, gotta get rolling, see you in Los Angelos. 1:48 - Yup, see you in Los Angelos. 1:52 Los Angelos? I'm going to New York! 1:55 Jake, let me outta here! I'm going to New York! 1:58 Jake! What are you doing to me? Let me outta here! 2:02 I'm going to New York. 2:06 Narrator Every minute of every working day, 2:09 two more families make their choice, 2:10 a new American Motors car 2:12 because quality is built in, not added on. 2:14