AMC, 1960s

Genre: Commercial

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car horn honking) 0:15 - Move it. - Ah, move it yourself. 0:18 Who do you think you're trying to- 0:20 Jake. 0:22 - Charlie. - Hey, you're looking great. 0:23 Holding cars, huh? 0:25 - Not just cars, Charlie. 0:26 Young ideas, excitement, news. 0:28 Cars from American Motors. 0:31 Meet the AMX. 0:33 Charlie Hey. 0:35 Jake Yeah, huh? 0:36 Isn't that something? 0:37 You've never seen anything like this beauty. 0:39 It's loaded with all kinds of new ideas. 0:40 Charlie I'll take a dozen. 0:43 (Jake laughing) 0:44 - It's not for sale. It's an experimental car. 0:46 Taking it to an auto show. 0:47 But here's one for you. 0:49 This baby just won first place in acceleration. 0:50 Last six this year's pure oil performance trials. 0:53 - First place? 0:56 - Yep, Rambler American ran away 0:59 from everything in its class, 1:00 and it's still wearing the lowest list price 1:02 of any car made in America. 1:04 Who's got the news, eh? 1:06 - American Motor? 1:08 - Now wrap your eyes around this solid success. 1:13 The Ambassador DPL, real class. 1:15 Ambassador sales are up 26% over last year. 1:18 - Hey. 1:21 - You like, huh? Motor Trend magazine calls it 1:23 the industry's richest interior. 1:24 - Poshly posh. 1:26 - And that's not all, it has double safety brakes 1:27 and coil spring seats. 1:29 - Like in a Cadillac. 1:31 - That's what they mean by quality built-in, 1:32 not added on. 1:34 That's why these cars stay younger longer. 1:37 You know, keep their value. 1:39 So like I said, Charlie. 1:40 This is a company that's hatching all the young ideas. 1:42 Up and coming American Motors. 1:46 Hey, gotta get rolling. 1:48 See you, Los Angeles. 1:49 - Yep, see you, Los Angeles. 1:53 Los Angeles? 1:55 I'm going to New York. 1:57 Jake, let me out of here. 1:58 I'm going to New York. 2:01 Jake, what are you doing to me? 2:03 Let me out of here. 2:05 I'm going to New York. 2:06 Narrator Every minute of every working day, 2:09 two more families make their choice. 2:11 A new American Motors car 2:13 because quality is built-in, not added on. 2:14