Yuban Instant Coffee, 1950s

Year Published: 1960s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Like fine tailoring, instant Yuban coffee costs more, 0:00 but you get what you pay for. 0:04 - They lowered the price of instant Yuban. 0:05 - Isn't there anything sacred anymore? 0:08

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John W. Hartman Center for Sales Advertising & Marketing History

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