Yuban Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (coffee falling) 0:01 (dramatic music) Narrator A green coffee bean, 0:04 an aged coffee bean 0:06 and this aged coffee bean is the difference 0:09 that makes the world's richest coffee. 0:11 Yuban, blended with aged coffee beans, 0:14 mellowed to peak flavor. 0:17 Most coffee beans are roasted green. 0:20 Good but can't compare in richness 0:21 to the aged beans Yuban adds to its blend, 0:24 ripened to a bronze richness before roasting, 0:28 aged like vintage wine, 0:31 the choicest cheese, the finest steak. 0:34 Deep, dark, extravagantly delicious, 0:39 Ground Yuban and new Instant Yuban, 0:42 both with aged coffee beans added to their blend. 0:45 Cost more? 0:49 Of course. 0:50 The world's richest coffee. 0:51 ♪ Deep, dark, delicious Yuban ♪ 0:53

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