Yuban Instant Coffee, 1950s
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Genre: Commercial
Year Published: 1960s
Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer This is not a newsreel. 0:04 This is a dramatized commercial about new Yuban coffee. 0:06 This man plays the part of the Colombian coffee expert 0:09 making the announcement about new Yuban. 0:12 (crowd chattering) 0:16 (speaking Spanish) 0:21 Translator I have the pleasure of announcing 0:25 that there is an instant coffee that for the first time 0:27 is 100% Colombian coffee, new Instant Yuban. 0:31 Yuban found a way to get Colombian green beans, 0:35 the finest green beans in the world, 0:39 and combine them with the rarest of all coffees, 0:41 dark Colombian aged beans. 0:43 The result: new Yuban is deeper, darker, 0:47 richer than coffee ever was before. 0:50 New Instant Yuban, 0:53 now for the first time 100% Colombian coffee. 0:55
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John W. Hartman Center for Sales Advertising & Marketing History
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- Yuban Coffee, 1950s-1960s (1950s to 1960s) · Yuban D'Arcy Masius Benton & Bowles (DMB&B)
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- Yuban Coffee, 1970s (1970s) · Yuban D'Arcy Masius Benton & Bowles (DMB&B)
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Original permalink · Record added: 2025-04-22 23:10:05