Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (suspenseful jazzy music) 0:01 Narrator You are about to see a glass-blower 0:04 create a masterpiece. 0:06 Beautiful. 0:18 Elegant. 0:19 Endlessly useful. 0:19 The apothecary jar. 0:21 Wouldn't you like one or more? 0:22 Well, we've recreated the classic apothecary jar for you. 0:25 And filled it full of the world's richest coffee. 0:29 Instant Yuban. 0:33 See? The jar comes to you with the coffee inside. 0:34 First, you enjoy the coffee. 0:37 Deep, dark, delicious Yuban. 0:40 Then, keep using the jar for sugar. 0:43 Spice. 0:46 Everything nice. 0:48 Collect your set of Yuban apothecary jars 0:51 in the nine ounce size. 0:53 Instant Yuban in apothecary jars. 0:55 At your grocers now. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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