Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Coffee beans that cost more. 0:02 They're the reason Yuban costs more, 0:04 a little more than other coffees. 0:06 It all started back in 1905, 0:08 coffee merchant John Arbuckle 0:12 was blending a special gift coffee for his friend. 0:14 For richer flavor, he added aged coffee beans 0:17 to his most expensive blend of green coffees. 0:20 He knew aged beans cost more but see the difference, 0:23 their extra richness was worth it. 0:28 So he added aged coffee beans 0:30 and created the world's richest coffee, Yuban. 0:32 And now look, for a limited time you can buy Yuban 0:36 in free apothecary jars, no extra cost. 0:39 Enjoy the coffee. 0:42 Deep, dark, delicious Yuban. 0:44 Then use the jar for sugar, 0:47 spice, everything nice! 0:51 Instant Yuban in free apothecary jars, 0:54 all three sizes at your grocers now. 0:57

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