Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (beans tapping scoop) 0:01 Announcer Coffee beans that cost more, 0:02 they're the reason Yuban costs more, 0:04 a little more than other coffees. 0:06 It all started back in 1905, 0:09 coffee merchant Jon Arbuckle had just lighted 0:11 his coffee roaster, 0:14 and was blending a special gift coffee for his friends. 0:15 (beans tapping into container) 0:18 For richer flavor, he decided to add rare aged coffee beans 0:19 to his most expensive blend of green coffees. 0:23 He knew aged beans cost more, but see the difference, 0:27 their extra richness was worth it. 0:30 So he added aged coffee beans and created the coffee 0:33 that has to cost more, World's Richest Coffee, Yuban. 0:36 Deep, dark, extravagantly delicious Yuban, 0:40 worth the extra cost. 0:44 Well, as Jon Arbuckle would say... 0:46 Jon You get what you pay for! 0:48 Announcer Yuban, the premium coffee of General Foods. 0:51 ♪ Deep dark delicious Yuban ♪ 0:54

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