Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Coffee beans cost more. 0:02 They are the reason Yuban costs more 0:04 a little more than other coffees. 0:07 It all started back in 1905. 0:09 Coffee Merchant John Arbuckle 0:12 was blending a special gift coffee for his friend. 0:13 For richer flavor, he added rare aged coffee beans 0:19 to his most expensive blend of green coffees. 0:22 He knew aged beans cost more, 0:25 but see the difference their extra richness was worth it. 0:28 So he added aged coffee beans 0:31 and created the coffee that has to cost more. 0:34 World's richest coffee, Yuban, 0:36 deep, dark, extravagantly delicious, Yuban. 0:39 Worth the extra cost? 0:44 Well, as John Arbuckle would say, you get what you pay for. 0:45 Yuban, the premium coffee of General Foods. 0:50 ♪ Deep, dark, delicious, Yuban ♪ 0:54

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