Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator You are about to see a glassblower 0:04 create a masterpiece. 0:06 (upbeat jazz music) 0:08 A classic apothecary jar, elegant, beautiful. 0:21 We've recreated this endlessly useful jar for you, 0:25 and filled it full of the world's richest coffee, 0:28 Instant Yuban. 0:31 See, the jar is yours free when you buy the coffee, 0:33 no extra cost. 0:36 First you enjoy the coffee, 0:38 deep, dark, delicious Yuban, 0:40 then keep using the jar for sugar, spice, 0:44 everything nice. 0:49 Collect your set of Yuban apothecary jars, 0:50 two useful sizes free when you buy Instant Yuban 0:53 at your grocer's now. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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