Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Coffee beans that cost more. 0:02 They are the reason Yuban costs more, 0:04 a little more than other coffees. 0:07 It all started back in 1905. 0:09 Coffee Merchant John Arbuckle 0:12 was blending a special gift coffee for his friends. 0:14 For richer flavor, he added rare aged coffee beans 0:18 to his most expensive blend of green coffees. 0:21 He knew aged beans cost more, 0:24 but see the difference their extra richness was worth it. 0:26 So he added aged coffee beans 0:30 and created the coffee that has to cost more. 0:32 World's richest coffee, Yuban, 0:35 deep, dark, extravagantly delicious Yuban. 0:38 Worth the extra cost? 0:43 Well, As John Arbuckle would say, you get what you pay for. 0:44 Yuban, and now Yuban comes in a new nine ounce size. 0:49 Free coupon inside saves you 20 cents 0:54 next time you buy a new nine ounce size instant Yuban. 0:56

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