Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bag rips) 0:01 Narrator Coffee beans that cost more. 0:02 They are the reason Yuban costs more. 0:04 A little more than other coffees. 0:07 It all started back in 1905. 0:09 Coffee merchant John Arbuckle was blending 0:12 a special gift coffee for his friends. 0:15 (lyrical instrumental music) 0:18 (coffee beans rattle) 0:20 For richer flavor he added rare aged coffee beans 0:21 to his most expensive blend of green coffees. 0:24 He knew aged beans cost more, but see the difference! 0:28 Their extra richness was worth it. 0:32 So he added aged coffee beans 0:34 and created the coffee that has to cost more. 0:36 World's richest coffee, Yuban! 0:39 Deep, dark ,extravagantly delicious, Yuban! 0:43 Worth the extra cost? Well, as John Arbuckle would say, 0:48 You get what you pay for! 0:52 ♪ Deep, dark, delicious Yuban ♪ 0:54

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