Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Coffee beans that cost more. 0:02 They're the reason Yuban costs more, 0:04 a little more than other coffees. 0:06 It all started back in 1905. 0:08 Coffee merchant John Arbuckle 0:12 was blending a special gift coffee for his friends. 0:13 For richer flavor he added rare aged coffee beans 0:17 to his most expensive blend of green coffees. 0:21 He knew aged beans cost more, 0:24 but see the difference. 0:26 Their extra richness was worth it. 0:28 So he added aged coffee beans 0:31 and created the coffee that has to cost more. 0:33 World's richest coffee, Yuban. 0:36 Deep, dark, extravagantly delicious, Yuban. 0:40 Worth the extra cost? 0:46 Well, as John Arbuckle would say, 0:48 John You get what you pay for. 0:51 ♪ Deep dark delicious Yuban ♪ 0:55

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