Yuban Instant Coffee, 1950s

Transcription: Announcer Coffee beans that cost more. 0:02 They're the reason Yuban costs more, 0:04 a little more than other coffees. 0:06 It all started back in 1905. 0:08 Coffee merchant John Arbuckle was blending 0:11 a special gift coffee for his friends. 0:14 For richer flavor, he added rare aged coffee beans 0:17 to his most expensive blend of green coffees. 0:20 He knew aged beans cost more, but see the difference. 0:23 Their extra richness was worth it. 0:27 So he added aged coffee beans 0:30 and created the coffee that has to cost more. 0:32 World's richest coffee, Yuban. 0:35 Deep, dark, extravagantly delicious Yuban. 0:38 Worth the extra cost? 0:42 Well, as John Arbuckle would say. 0:44 John You get what you pay for. 0:46 Announcer Yuban. 0:48 And now Yuban comes in a new nine-ounce size. 0:49 New nine-ounce size instant Yuban. 0:53 At your grocer's now. 0:56