Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bag tearing) 0:01 Announcer Rare, aged coffee beans; 0:03 they're the reason Yuban costs more, 0:05 a little more than other coffees. 0:08 Worth it? 0:09 Well, you get what you pay for, world's richest coffee. 0:10 ♪ Deep, dark, delicious Yuban ♪ 0:14

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John W. Hartman Center for Sales Advertising & Marketing History

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