Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Aged coffee beans. 0:02 Rare, aged coffee beans. 0:04 They're the reason Yuban costs more, 0:07 a little more than other coffees. 0:09 It all started back in 1905. 0:11 Coffee merchant John Arbuckle 0:15 was blending a special gift coffee for his friends. 0:17 He added aged coffee beans. 0:20 They cost more, but their extra richness was worth it. 0:22 You see, most beans are roasted green. 0:26 Good, but not as rich. 0:28 So he added aged coffee beans 0:30 and created the world's richest coffee, Yuban. 0:32 Now you know why Yuban has to cost more, 0:36 aged beans cost more. 0:39 But they make Yuban deep, dark, extravagantly delicious. 0:41 Worth a little more. 0:47 Well, as John Arbuckle would say, 0:49 "You get what you pay for." 0:51 ♪ Deep, dark, delicious Yuban ♪ 0:54

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