Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bag unzips) 0:02 Narrator The world's richest coffee, 0:02 (drum rolls) 0:04 is now an instant coffee. 0:05 New Instant Yuban. 0:06 Richest, because like famous ground Yuban, 0:08 it's blended with aged coffee beans. 0:11 Aged to peak flavor. 0:13 Like the best flavored foods. 0:15 Rare vintage wine. 0:17 The choicest cheese. 0:19 The finest steak. 0:21 The aged beans Yuban adds to its blend 0:23 are mellowed to a bronze richness before roasting. 0:26 Most coffee beans are roasted still green. 0:29 Good, but can't compare in richness. 0:31 Yuban, deep in flavor, 0:35 dark in color, 0:37 extravagantly delicious. 0:38 The premium coffee of general foods. 0:41 Announcer And now, 0:45 (balloon pops) it's Yuban's anniversary sale. 0:48 Big savings on the world's richest coffee. 0:49 At your store now. 0:52

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