Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bag tearing open) 0:01 Announcer 1 The world's richest coffee, 0:02 is now an instant coffee! 0:04 New Instant Yuban! 0:06 Richest because like famous ground Yuban, 0:08 it's blended with aged coffee beans! 0:11 Aged to peak flavor, like the best flavored foods. 0:13 Rare vintage wine, the choicest cheese, the finest steak. 0:17 The aged beans Yuban adds to its blend 0:23 are mellowed to a bronze richness before roasting. 0:26 Most coffee beans are roasted still green. 0:29 Good, but can't compare in richness! 0:31 Yuban, deep in flavor, dark in color, 0:35 extravagantly delicious, 0:38 the premium coffee of General Foods. 0:41 (mellow lounge music) 0:43 Announcer 2 And now, 0:45 (balloon popping) 0:46 it's Yuban's anniversary sale! 0:47 Big savings on the world's richest coffee at your store now! 0:49

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John W. Hartman Center for Sales Advertising & Marketing History

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