Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (ripping sound) 0:01 Narrator The world's richest coffee 0:03 is now an instant coffee. 0:04 New instant Yuban, 0:06 richest because like famous ground Yuban, 0:09 it's blended with aged coffee beans, 0:11 aged to peak flavor, 0:13 like the best flavored foods. 0:15 Rare vintage wine, 0:17 the choicest cheese, 0:19 the finest steak. 0:21 The aged beans Yuban adds to its blend 0:22 are mellowed to a bronze richness 0:26 before roasting. 0:28 Most coffee beans are roasted 0:29 still green, good but can't compare in richness. 0:31 Yuban, deep in flavor, 0:35 dark in color, 0:37 extravagantly delicious. 0:38 The premium coffee of General Foods. 0:41 And now, Yuban comes king size, 0:46 new king size instant Yuban. 0:50 World's richest coffee. 0:53

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