Yuban Instant Coffee, 1950s

Year Published: 1960s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crashing) 0:01 Narrator The world's richest coffee 0:02 is now an instant coffee. 0:03 New Instant Yuban, 0:06 richest because like favorite's ground 0:08 Yuban it's blended with rare Aged Coffee Beans. 0:10 See the difference. 0:14 (crashing) 0:15 The Aged Beans Yuban adds to its plant dark mellow 0:16 month after month to a bronze richness before roasting. 0:19 Most coffee beans are roasted still green. 0:23 Good, but can't compare in richness. 0:25 (slow music) 0:28 Yuban, blended with coffee beans that are aged. 0:32 Justice Vintage Wine, the choices chiefs, 0:36 the finest steak are aged. 0:39 (slow music) 0:40 New Instant Yuban with Aged Coffee Beans added to its blend. 0:42 World's richest coffee. 0:46 And now, 0:50 (crashing) 0:51 Yuban comes "King size", 0:52 New King Size Instant Yuban. 0:54 World's richest coffee. 0:57

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