Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (sack crashing to floor) 0:01 (drum roll) 0:02 Announcer A green coffee bean, an aged coffee bean, 0:04 and this aged coffee bean is the difference 0:08 that makes the world's richest coffee. 0:10 New Yuban, richest because it's blended 0:13 with aged coffee beans. 0:17 The aged beans Yuban adds to its blend 0:19 are ripened to a bronze richness, then fresh roasted. 0:22 Most coffee beans are roasted green. 0:25 Good, but can't compare in richness. 0:28 Yuban ads aged coffee beans. 0:31 Aged like vintage wine, 0:33 the choicest cheese, 0:37 the finest steak. 0:39 Yuban, the world's richest coffee, 0:40 well worth the few extra pennies. 0:43 But now in your favorite magazines 0:45 you'll find this money saving coupon. 0:47 Cut it out today, save 15 cents on. 0:49 ♪ Deep, dark, delicious Yuban ♪ 0:53

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