Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is an aged coffee bean, 0:01 the difference that makes the world's richest coffee. 0:03 New Yuban, richest because it's blended 0:07 with aged coffee beans. 0:11 Aged like vintage wine, 0:13 the choicest cheese, 0:16 the finest steak. 0:19 (gentle music) 0:22 The aged beans Yuban adds to its blend 0:23 are mellowed to a bronze richness, then fresh roasted. 0:26 Most coffee beans are roasted green 0:30 good but can't compare in richness. 0:33 ♪ Deep, dark, delicious Yuban ♪ 0:36 Yuban, so rich you'd gladly pay the few extra pennies. 0:41 But now in your favorite magazines 0:46 you'll find this money saving coupon, 0:47 cut it out today, save 15 cents on. 0:50 ♪ Deep, dark, delicious Yuban ♪ 0:53

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