Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cork pops) 0:01 Announcer If you like what aging does 0:05 for vintage wine, the choicest cheese, the finest steak, 0:07 you'll love 0:12 (seal cracks) 0:13 Yuban, blended with rare aged coffee beans. 0:14 ♪ Deep, dark, ♪ 0:19 ♪ delicious Yuban ♪ 0:21 World's richest coffee 0:24 because Yuban adds aged coffee beans to its blend. 0:26 Mellowed to a bronze richness, 0:29 then fresh-roasted. 0:30 Most beans are roasted still green. 0:32 Good, but can't compare in richness. 0:34 Yuban, deep in flavor, dark in color, 0:38 extravagantly delicious. 0:42 Ground Yuban and new instant Yuban, 0:44 both blended with aged coffee beans. 0:47 Costs more, of course. 0:49 World's richest coffee. 0:51 ♪ Deep, dark, ♪ 0:53 ♪ delicious Yuban ♪ 0:55

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