Yuban Instant Coffee, 1950s

Transcription: (metal scraping against coffee beans) 0:01 Announcer The world's richest coffee 0:02 is now an instant coffee. 0:04 New instant Yuban. 0:06 Richest because, like famous ground Yuban 0:08 it's blended with rare aged coffee beans. 0:10 See the difference. 0:14 (metal scraping against coffee beans) 0:15 The aged beans Yuban adds to its blend 0:16 are mellowed month after month 0:18 to a bronze richness before roasting. 0:20 Other coffee beans, roasted green in color, 0:23 young in flavor can't compare in richness. 0:25 (gentle music) 0:28 Yuban, blended with coffee beans that are aged 0:32 just as vintage wine, 0:36 the choicest cheese, the finest steak are aged. 0:37 Discover new instant Yuban soon. 0:41 World's richest coffee because it's blended 0:44 with aged coffee beans. 0:46 Yuban, the premium coffee of General Foods. 0:48 Usually pennies more, but right now on sale. 0:51 Look for special low prices on instant Yuban 0:55 next time you shop. 0:58