Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The world's richest coffee is now an instant coffee. 0:02 New instant Yuban. 0:06 Richest because like famous ground Yuban, 0:08 it's blended with rare aged coffee beans. 0:10 See the difference. 0:14 The aged beans Yuban adds to its blend 0:16 are mellowed month after month 0:18 to a bronze richness before roasting. 0:20 Most coffee beans are roasted still green. 0:23 Good, but can't compare in richness. 0:26 Yuban, blended with coffee beans that are aged. 0:32 Just as vintage wine, the choicest cheese, 0:36 the finest steak are aged. 0:39 New instant Yuban with aged coffee beans added to its blend. 0:42 World's richest coffee, Yuban. 0:46 Pennies more in price, 0:49 the premium coffee of General Foods. 0:50 Enjoy it soon. 0:52 ♪ Deep dark delicious Yuban ♪ 0:54

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