Yuban Instant Coffee, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer The world's richest coffee 0:03 is now an instant coffee, 0:04 new instant Yuban. 0:07 Richest, because like famous ground Yuban, 0:09 new instant Yuban adds to its blend 0:12 aged coffee beans, mellowed to a bronze richness 0:15 then fresh roasted. 0:18 Unlike other coffee beans, 0:20 which are roasted green in color, young and flavor, 0:22 Yuban's aged beans are mellowed by time, 0:25 like vintage wine, the choicest cheese, the finest steak. 0:29 Yes, the world's richest coffee is now an instant coffee. 0:34 Richest because it is blended with rare aged coffee beans. 0:39 Like famous ground Yuban, 0:43 it is well worth a few extra pennies you'll pay. 0:44 ♪ Deep, dark, delicious Yuban ♪ 0:48
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John W. Hartman Center for Sales Advertising & Marketing History
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