Yuban Instant Coffee, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator The world's richest coffee 0:02 is now an instant coffee. 0:04 New instant Yuban. 0:06 Richest, because like famous crown Yuban, 0:09 new instant Yuban adds to it's blend, aged coffee beans, 0:12 mellow to a bronze richness, then fresh roasted. 0:16 Unlike other coffee beans, which are roasted green in color, 0:19 young and flavor, Yuban aged beans are mellowed by time. 0:23 Like vintage wine, their choice is cheese. 0:29 The finest steak. 0:33 Yes, the world's richest coffee is now an instant coffee. 0:35 Richest, because it is blended with rare, aged coffee beans, 0:39 like famous crown Yuban, 0:43 it is well worth a few extra pennies you'd pay. 0:45 ♪ Deep, dark, delicious Yuban ♪ 0:49
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John W. Hartman Center for Sales Advertising & Marketing History
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