Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (metal bangs) 0:01 Narrator The world's richest coffee 0:03 is now an instant coffee. 0:04 New Instant Yuban. 0:06 Richest because like famous Ground Yuban, 0:09 new Instant Yuban is blended 0:11 with rare aged coffee beans mellowed by time, 0:13 then fresh roasted at peak flavor. 0:18 ♪ Deep, dark delicious Yuban ♪ 0:21 Unlike other coffee beans, 0:26 which are roasted green in color, young in flavor, 0:28 the aged beans Yuban adds to its blend 0:30 are mellowed by time. 0:33 Like vintage wine, the choicest cheese, the finest steak, 0:34 yes, the world's richest coffee is now an instant coffee, 0:40 richest because it is blended with rare aged coffee beans. 0:45 Yuban, pennies more in price, 0:48 the premium coffee of General Foods 0:51 ♪ Deep, dark delicious Yuban ♪ 0:53

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