Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator The world's richest coffee 0:01 is now an instant coffee. 0:04 Richest, because like famous ground Yuban coffee, 0:07 new instant Yuban is blended with aged coffee beans. 0:10 Aged coffee beans, mellowed by time, 0:15 then fresh roasted at peak flavor. 0:18 ♪ Deep, dark, delicious Yuban ♪ 0:21 Narrator Unlike other coffee beans 0:25 which are roasted green in color, young in flavor, 0:26 Yuban's aged beans are mellowed by time, 0:29 like vintage wine, 0:33 the choicest cheese, the finest steak. 0:34 Yes, now the world's richest coffee 0:38 is an instant coffee. 0:40 Richest because it's blended with rare aged coffee beans. 0:42 Yuban, well worth the few extra pennies you'll pay. 0:46 Pick up a jar! 0:50 Discover the fresh roasted flavor and aroma of 0:51 ♪ Deep, dark, delicious Yuban ♪ 0:55

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