Yuban Coffee and Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A green coffee bean, an aged coffee bean. 0:04 And this aged coffee bean is the difference 0:08 that makes the world's richest coffee. 0:11 New Yuban, richest because it's blended 0:14 with rare aged coffee beans. 0:17 Most coffee beans are roasted green, 0:20 good, but can't compare in richness to the aged beans 0:22 Yuban adds to its blend. 0:26 Ripened to a bronze richness before roasting, 0:28 aged like vintage wine, 0:31 the choicest is cheese, the finest steak. 0:34 Deep, dark, extravagantly delicious, 0:38 ground Yuban and new instant Yuban, 0:42 both with aged coffee beans added to their blend. 0:46 Costs more? Of course, world's richest coffee. 0:49 ♪ Deep dark delicious Yuban ♪ 0:53

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