Yuban Coffee, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer You're about to witness a coffee revolution. 0:01 The Yuban Revolution. 0:04 Yuban, 0:06 now 100% Colombian coffee. 0:08 To see why new Yuban is so revolutionary, 0:13 let's go inside a coffee roaster. 0:15 On this side, other beans used in other leading coffees. 0:17 Good beans, but they roast unevenly. 0:22 Some overdone, burnt in flavor. 0:25 Some underdone, weak in flavor. 0:28 Yuban's beans roast evenly. 0:31 Deep in flavor, 0:36 dark in color, 0:37 each bean browned to a turn, 0:38 including the rarest of Colombians, aged coffee beans. 0:40 The Yuban Revolution. 0:45 Coffee deeper, darker, richer than coffee ever was before. 0:47 New Yuban, 0:52 now 100% Colombian coffee. 0:54
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John W. Hartman Center for Sales Advertising & Marketing History
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