Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (acoustic guitar music) 0:01 - Down the mountain 0:04 come the world's finest coffee beans. 0:06 Specially chosen to be aged for extra flavor. 0:10 This is Yuban's secret, 0:14 aging these beans for extra flavor. 0:17 Month after month, the beans sleep in an open shed. 0:20 Something happens to them, 0:24 the moisture of the mountain mists 0:26 soaks deep into the beans, 0:28 the Colombian sun adds its warmth, 0:30 and slowly the beans change. 0:32 Now, 14 months later the beans are aged, ready for Yuban! 0:35 See the difference, Yuban's aged beans are browner, richer, 0:41 they smooth away the bitter bite so often found 0:46 in less expensive coffees. 0:49 Rare aged beans added to 100% Columbian Yuban 0:51 make it the world's richest coffee. 0:55 Yuban, from General Foods. 0:57

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