Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Coffee beans that cost more. 0:02 They're the reason Yuban costs more. 0:04 A little more than other coffees. 0:07 It all started back in 1905. 0:10 (seam rips) 0:12 Coffee merchant John Arbuckle was blending 0:13 a special gift coffee for his friends. 0:16 For richer flavor, he added rare-aged coffee beans 0:19 to his most expensive blend of green coffees. 0:23 He knew aged beans cost more but see the difference. 0:26 They're extra richness was worth it. 0:30 So he added aged coffee beans 0:32 and created the coffee that has to cost more. 0:34 World's richest coffee, Yuban. 0:37 Deep, dark, extravagantly delicious. 0:40 Yuban. 0:44 Worth the extra cost? 0:45 Well, as John Arbuckle would say, 0:46 John You get what you pay for. 0:48 Narrator Yuban. A premium coffee of general foods. 0:50 ♪ [Woman Sings] Deep, dark, delicious, Yuban ♪ 0:53

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