Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (beans falling) 0:01 - Coffee beans that cost more. 0:02 They're the reason Yuban costs more, 0:04 a little more than other coffees. 0:07 It all started back in 1905. 0:09 (upbeat music, seam ripping) 0:12 - Coffee merchant. John Arbuckle 0:13 was blending a special gift coffee for his friends. 0:15 For richer flavor, he added rare aged coffee beans 0:18 to his most expensive blend of green coffees. 0:22 He knew aged beans cost more, 0:25 but see the difference. 0:27 Their extra richness was worth it. 0:29 So he added aged coffee beans and created the coffee 0:32 that has to cost more. World's richest coffee, Yuban. 0:35 Deep dark extravagantly, delicious Yuban. 0:40 Worth the extra cost? 0:45 Well as John Arbuckle would say, 0:47 - You'll get what you pay for. 0:50 - Yuban, the premium coffee of general foods 0:52 in the new easy-open can with flavor tight lid. 0:55

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