Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Coffee beans that cost more. 0:02 They're the reason Yuban costs more. 0:04 A little more than other coffees. 0:06 It all started back in 1905. 0:08 Coffee merchant John Arbuckle, 0:11 (seam rips) 0:12 was blending a special gift coffee for his friends. 0:13 For richer flavor, he added rare aged coffee beans 0:20 to his most expensive blend of green coffees. 0:23 He knew aged beans cost more but see the difference. 0:26 Their extra richness was worth it. 0:30 So he added aged coffee beans 0:33 and created the coffee that has to cost more. 0:35 World's richest coffee, Yuban. 0:37 Deep, dark, extravagantly delicious. 0:41 Yuban. 0:45 Worth the extra cost? 0:46 Well, as John Arbuckle would say, 0:48 (can hisses open) 0:51 John You get what you pay for. 0:52 ♪ [Woman Sings] Deep, dark, delicious, Yuban. ♪ 0:54

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