Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (drum rolls) 0:01 Narrator This is an aged coffee bean. 0:02 The difference that makes the world's richest coffee, 0:04 new Yuban, 0:07 (upbeat music) richest because Yuban adds to its blend 0:09 aged coffee beans. 0:12 Aged, like vintage wine. 0:13 The choicest cheese. 0:17 The finest steak. 0:20 The aged beans Yuban adds to its blend 0:23 are mellowed to a bronze richness, 0:25 then fresh roasted. 0:28 Most coffee beans are roasted green. 0:29 Good, but can't compare in richness. 0:32 Female Singer ♪ Deep, dark, delicious Yuban. ♪ 0:37 Narrator Ground Yuban, 0:42 and new instant Yuban. 0:44 Both with aged coffee beans added to their blend. 0:46 Cost more? Of course. 0:49 World's richest coffee. 0:51 Female Singer ♪ Deep, dark, delicious Yuban ♪ 0:54

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