Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is an aged coffee bean. 0:01 The difference that makes the world's richest coffee 0:03 new Yuban. 0:06 Richest because Yuban adds to its blend. 0:07 Aged coffee beans mellowed to peak flavor. 0:10 Aged like vintage wine. 0:13 The choicest cheese. 0:17 The finest steak. 0:19 Aged to make the world's richest coffee. 0:21 The aged beans Yuban adds to its blend 0:24 are mellowed to a bronze richness 0:27 then fresh roasted. 0:29 Most coffee beans are roasted still green. 0:30 Good, but can compare in richness. 0:33 ♪ Deep, dark, delicious Yuban ♪ 0:36 So rich you may prefer to use less in the making. 0:41 Yuban, the premium coffee of general foods. 0:44 Cost more? 0:47 Of course, world's richest coffee. 0:48 Yuban, blended with aged coffee beans. 0:50 ♪ Deep, dark, delicious Yuban. ♪ 0:53

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