Yuban Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (steamship whistle) 0:01 - Here come the coffee beans that make Yuban, 0:02 the world's richest coffee. 0:04 Yuban created by General Foods, 0:06 world's largest importer and roaster of coffee. 0:09 Yuban, richest because it is blended 0:11 with rare aged coffee beans, fresh roasted that peak flavor. 0:14 ♪ Deep, dark, delicious Yuban ♪ 0:19 - Other coffee beans are roasted green in color, 0:25 young in flavor, but Yuban adds to it's plan 0:28 beans that are aged to peak flavor. 0:31 Like vintage wine. 0:34 The choicest cheese. 0:36 The finest steak. 0:37 Yuban, coffee such as you have never experienced before. 0:39 Well worth the few extra pennies you pay. 0:44 But right now Yuban's on sale 0:46 at special low prices in most stores. 0:48 Look for deep, dark, delicious Yuban 0:51 at special low prices next time you shop 0:53 and hurry offer is limited. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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