YOU

[Music] [Applause] [Music] you know when a man buys a car he buys it because it offers something no other car can give it I figure there must be a lot of different reasons for buying Chevrolet's we sell them to so many different kinds of people yes doctors truck drivers salesmen schoolteachers streetcar conductors every kind of person and probably each one decided on Chevrolet because it filled a particular need that no other car could fill I wonder what kind of person would combine all the reasons so many different kinds of people by Chevrolet's you'll never see anyone like that walk in here [Music] good morning would one of you gentlemen like to talk to me about a new car why yes sir my name is Ted Randell care to step over here thank you my name is X you spell that ek KS no just clean eggs I see first I'd like you to see how I'm right here the back seat looks so comfortable I thought I'd try it that's fine mr. X you can see how much leg room there is and how comfortable the rear seat is plenty of room for three big people now deluxe models foam rubber seat cushions both front and rear won't find that in all cars here's nothing else a simple adjustment of the rear door lock gives you a great safety plus try to handle oh I see that way the children can't open the door from the inside look at those long low sweeping lines unbroken by the integral rear fenders because Chevrolet is a recognized style later and stays in style longer its trade-in value is higher I see what you mean you can see Chevrolet is beauty but I wish you could see how beautifully is constructed for instance box girder frame members are known to be the strongest and Chevrolet's frame is IOC the frame you can yes the box section runs the full length of the frame doesn't it yes for a more substantial foundation and as all about to say it's exclusive with Chevrolet now if you can see that mr. X you can also see why we call Chevrolet's Fisher body Yunis steel constructed the turret top steel floor side panels instrument panel Center bow and parcel rack are all welded together into a single unit of tremendous strength that's true only in chevrolet in its price field chevrolet is low center of gravity gives a road hugging quality that helps give that big car ride and notice the beautiful grill here we have what a lot of car manufacturers wish they had under their hoods the famous Chevrolet valve and head engine in fact several manufacturers are trying to come close by switching to some type of valve in head yes I've heard about that I would remember the owner approved economy and performance of Chevrolet's engine is the result of nearly 40 years of constant improvement and of building more valve and head engines than all other manufacturers combined for 1952 the Chevrolet engine with its famous cooling system and specialized four-way oiling has been even further improved new engine bondings have been relocated and hold the engine and a shock resistant rubber cushion cradle you'll be amazed at how these new mountings give you smoother operation whether you're idling accelerating or cruising it's certainly nice and shiny but then I've never seen a new car that wasn't hmm that's true chevrolet uses more expensive finishes six coats of polish'd lacquer over one coat of primer and two of spray glaze giving a smoother more lustrous finish and you can touch up small areas without having to do over an entire panel these advantages can't be found in ties with varied enamel and chevrolet offers you a wider range of solid colors and two-tone combinations and as ever before been offered in its field by the way notice how easily the counterbalance trunk lid lifts and stays open plenty of room inside too for lots of luggage and you can still reach the spare tire without moving anything imagine that mr. eggs imagine why yes I will if you say so and you'll notice that the trunk hinges are enclosed to keep them from damaging your load of course Chevrolet gives you safety plate-glass all around a Chevrolet exclusive in its price field I know you and your family want comfort extra low pressure tires and the widest friends in the low-priced field iron out a lot of bumps and jolts but there are other riding comfort features that you can't see can't you well I can for instance Chevrolet's unitized knee action and Centerpoint steering the positive double-acting airplane-type shock absorbers are balanced to meet all conditions of average driving and for 1950 to further shock absorber improvements give an even smoother ride front and rear on all types of roads and on Chevrolet to prevent side sway the rear shocks are mounted diagonally I've heard about Chevrolet's self energizing brakes what does that mean it means up to 25 percent less work for you because the motion of the car itself is used to apply pressure to the brake drums Chevrolet's jumbo brake drums are the largest in the low price field for better control and faster braking action double life bonded brake linings wear nearly twice as long brake drums scoring from rivets is eliminated because there are no rivets now there's a lot more inside suppose we just claim iPod me sir but this time let's use the door what do you notice I never thought of that just push the button nothing to catch on your clothing just open the wide door and sit down chevrolet pioneer at the front seat that adjusts forward and upward it moves effortlessly on a ball-bearing slide now if you're too close to the wheel that is I mean if you're too far from the well you get the idea naturally every driver wants maximum visibility naturally well you get it with Chevrolet now our corner posts and curbs safety plate windshield the largest in the low-priced field it's just as beautiful inside the zone the instrument panel is beautiful and practical makes driving easier day or night then there's a upholstery beautiful easy to clean and quality you usually find only in more expensive cars and on deluxe models chevrolet gives you trim and upholstery in two-tone combinations to harmonize with the exterior finish you choose now I want to tell you about Chevrolet's exclusive Powerglide automatic transmission the first automatic drive in the low-priced field owner proved over billions of miles with Powerglide do you simply step on the accelerator to go step on the brakes to stop and Powerglide Chevrolet's now have the added convenience of an automatic choke with power glide you move smoothly ahead on an oil cushion flow of power there's no direct mechanical connection between engine and rear axle and nothing to cause steps or surges in power yes power glide is another example of Chevrolet's leadership with power glide Chevrolet's 105 horse power valve and head engine gives you matchless performance to glide up hills easily effortlessly because the engine selects its own drive ratio to meet the power needs of each moment there is no freewheeling your engine holds you back when you decelerate or go down a hill for even greater engine braking click the control lever to low power glide lets you concentrate on driving and with Chevrolet's center point steering you never have to fight the wheel regardless of roads crosswinds or speeds and Powerglide makes parking easier just switch the control lever back and forth between low and reverse and when you parked set the lever at park and your Chevrolet is rigidly gear locked mr. X with Chevrolet you drive with ease and comfort safely you know that mr. X is one of the most interesting people I've ever met there's a man who can really see and appreciate some of the hidden values we've been telling people about well where is he now oh we were talking in the closing Roman all at once they was the order all made out of my desk and signed with an X and suddenly just wasn't there well maybe he had to talk to his wife yeah did you ever find out who he really is yes I think I did he's the man we were talking about would combine all the reasons why people buy Chevrolet's in other words he's a symbol of millions of satisfied Chevrolet buyers and owners who have learned that there's no mystery as to why more people buy chevrolet than any other car well thank you very much I guess that takes care of everything good night and you have a goodbye mr. X good bye the best by the way I figure it your money ahead at the start your value ahead through the miles you're ahead all the way with Chevrolet [Music]