THE INSIDE STORY
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Year Published: 1960
Creator: Jam Handy Organization
Format: 16mm
Description: This compilation reel consists of a series of longform commercials made by the Jam Handy Organization to promote RCA Victor's 1960 line of black & white TV sets. This included innovations such as a remote control and timed on and off. RCA Victor was formed when, in 1929, the Radio Corporation of America (RCA) bought the "Victor Talking Machine Company", creating the "RCA Victor" brand. The four commercials included in this film cover the promotion of groundbreaking television technology including "The Programmer with the Magic Memory" and "The Hillsborough with New Hideaway Styling" (a new console television that folds into a piece of furniture so as to conceal the all-seeing picture tube), followed by "A Cinch to Service" covering the service and reliability of RCA Victor products, and lastly "The Inside Story" describing the entire technical framework and contents of the black and white television receiver chassis. A man is promoting a TV remote control to a woman, presenting the features on a television (00:06). "The Programmer with the Magic Memory" commercial title (02:35). (Note: Robert Adler invented the first practical, wireless television remote control. Introduced as the "Space Command" by RCA's rival Zenith in 1956.) A man is reading a magazine, seated in a lounge chair (02:52). His television automatically turns on (03:23). Earlier that evening, he pre-selected his television schedule using the RCA Victor Programmer Model named the "Magic Memory Program Selector"(03:35). The television automatically turns off while the viewer fell asleep (05:46). "The Hillsborough with New Hideaway Styling" commercial title (06:27). A woman is promoting the Hillsborough TV hidden inside an unfolding console (06:43). She converts the TV back into the stylish console (08:19). "A Cinch to Service" commercial title (08:48). An RCA Victor technician is familiarizing himself with the innovative new technology of RCA Victors products in a workroom (09:05). An RCA victor salesman enters (09:20). They converse about the remarkable technology and the simple and easy process of performing service on it (09:38). The technician explains function such as the dependable power transformer, the humagar capacitor for humidity protection, and the tube-guard for gradual warm-up, to the salesman (11:16). The salesman explains about the RCA Victor security seal circuit (14:26). "The Inside Story" commercial title (18:15). A man enters an IT-workspace holding a golf club (18:34). He takes off his jacket and start explaining about television-sets (18:47). He portrays the newest features of the RCA Victor Black and White television chassis (19:33). Using one mirror which distorts the reflection and one regular mirror, he explains the TV-feature called a horizontal balanced phase detector (19:45). He describes the yoke guard which makes for an undistorted picture (20:34), followed by the TV signal guide tuner (21:05), the 20,000-volt TV-receiver (21:55), and the high-contrast and clarity controls (23:23), the automatic channel equalizer, also known as AGC (25:06), the serviceguard chemical fuse (26:28), the duo cone speaker (29:22), the security sealed circuits tested against vibrations and moisture (29:45), and the epoxy coated capacitors for longevity (31:30). He concludes the commercial by encouraging buyers for the black and white television receiver chassis (32:27).
Complete Record:
Transcription
[Music] i know what conventional remote control units are like the kind you've seen operate they perform a few standard operations for instance any unit will turn the picture on and off change channels give you a couple of changes in volume isn't that what you've seen well yes i didn't know there was anything different this seven function remote control unit for color television is different first let's turn the picture on now here's something important in convenience we keep our finger on the same button and the volume comes up steady in other words continuously variable volume control up or down the scale you're quite right i haven't seen this on the units that i've been shown elsewhere it's not an ordinary feature that's for sure in a minute i'm going to show you a feature that's unique with rca victor but first i want you to see a couple more controls that are pretty important these two buttons allow you to vary the color intensity like this color intensity up color intensity dot [Music] makes you feel like an artist with a brush you can paint the picture any way you want it and there's a tint control two important ways first this button look it adjust the picture toward green if that's what it needs and what you like the other button adjust to it purple [Music] now for a feature you will find in no other make of remote control television press this button it turns off the picture keep pressing the same button a little bit longer and it turns off the entire set completely off by remote control i'll bet that's something you haven't seen before it certainly is and you know what i'm thinking [Applause] [Applause] [Music] yes here's a man who's got it made he's going to sit in his favorite chair and he's going to watch tv for the rest of the evening and he isn't going to move from his chair believe it or not his set is going to turn itself on and off and even switch channels by itself throughout the evening it will automatically turn to his favorite programs to see how this is possible let's go back to a few minutes before he sat down let's see how he was able to program his complete television evening here's the secret it's the new rca victor programmer model it's television that thinks for itself and here's probably the biggest news making feature that has been introduced since tv began it's rca victor's new and exclusive magic memory program selector that accomplishes what no other tv has been able to do this new magic memory program selector is clock controlled and lets owners pre-select up to a full 12 hours of television enjoyment basically the new magic memory program selector is simple to operate along here are the channel indicators across the top here are the time indicators they are broken down into half hour segments the hours are clearly marked and of course the lines between each of the hours are the half hours so it's as simple as this let's say that at seven o'clock you want the set to turn on to channel four simply slide the seven o'clock button up the scale to channel four now let's say you want your set to change to channel six at eight o'clock and to go off at eight thirty very simple just slide the eight o'clock button to the channel six position and the eight thirty button to the off position and that's all there is to it so now it is easy to understand why he can relax for the evening never having to get up to change channels or turn the set on and off no more of that frustrating snap of the fingers when he's just missed his favorite program it's all pre-selected and done automatically with the greatest innovation since tv began [Music] it's rca victor's new programmer with the newsmaking magic memory program selector [Music] the magic memory program selector even remembers by itself to turn off the complete set even if the owner should forget yes it's easy to see that this will be one of the most talked about new features of the year rca victor's magic memory program selector that brings viewers automatic television by letting them pre-select up to 12 hours of television viewing and it's exclusive with rca victor further evidence that when there's news to be made in the television field rca victor makes it [Applause] [Music] a beautiful living room that speaks silently of a decorator's touch notice the careful blending of fine furniture each piece complements the other and together they add up to the tasteful decor of the room but where is the television it seems to be missing but it isn't this young housewife is able to blend her television right into the decorating scheme of her living room just the way she prefers it her choice for television is the new rca victor hillsboro when not in use it is another piece of fine furniture serving a useful purpose as you see here and when the time comes for viewing pleasure a touch of the fingertips and this beautiful piece of furniture converts into console tv in seconds she simply folds back a section of the table top swings up the tv set and the wonderful hillsboro is ready for television enjoyment yes this new rca victor hillsboro will be making big news this year as tv's most dramatic styling innovation of the year it's hideaway tv at its best this beautiful new hillsboro has exclusive new vista styling advanced styling to suit the taste of those who desire the latest in tasteful television design and when it is time to turn off the hillsboro it is easily hidden and converts into a pleasing piece of furniture again yes this exciting new hillsboro is just one of many new rca victor newsmakers [Music] hi phil got time for cap oh hi bob i'll buy that idea thanks for thinking of me don't mention it hey don't spill it thanks don't say you're working on a new model oh no work involved i'm just familiarizing myself with these new ones man i don't envy you you know it's a pleasure to be out in front selling him i wouldn't know how to begin on servicing one get lost in there what do you mean well i grant you it's the best set in the house as far as performance goes that makes it easy to sell with all those new features it must be something to work on well you just stand by for one of uncle bill's handy-dandy lectures on the service man's dream watch closely bob and let the old master show you why this new rca vector set is a cinch to service this i want to see when they designed this new rca they didn't forget about the boys in the service department you see rca victor has a regular serviceability committee that works right with the boys who design these sets and it's really paying off each year these rca victor sets get easier to service and this year they've really made a giant step forward well how's that they done something different well there are several reasons bob for instance what's the biggest reason sets need service oh that's easy tube replacement like light bulbs they wear out they sure do so that means that most of my work is with tubes now answer me this one what do you notice about this new rca victor chassis you're asking me once you get the back off i'm lost well let me show you like i said most of my work is with tubes right right now with this chassis notice that all the tubes are right here at the back of the chassis where i can get at them easily no hidden tubes here i have to remove a tube i remove it i don't have to take out two other tubes first so the tubes are easy to get at what else well from any angle you want to go at it this new chassis has got something to offer the service man here's another for instance this set uses a power transformer tv's most dependable power supply and to a service man that means it's simpler to work with simpler than what simpler than working with a series string chassis and notice all the air i have in here here what do you mean air well you know air breathing space room to work look how easy it is for me to get in here to work oh yeah i see what you mean and here's something else that makes a lot of sense to me this new chassis has been designed to eliminate a lot of trouble before it even gets a chance to happen you see this here i see it but it doesn't mean a thing to me well it means a lot to me and this is something you can use with your customers it's called a huma guard capacitor and this new rca victor uses a lot of them it has a special coating on it that withstands four times the humidity exposure the old-fashioned paper capacitor will take and this cuts down on service calls especially in your high humidity areas now here's another protection item and a very important one it's a tube guard now that's one i know something about it gives reliable protection against that first big power blast when the the set's turned on right right and that power blast when a set is turned on is the main cause of tv tube replacement but with this tube guard every tube in an rca victor chassis including the picture tube warms up gradually safely and as a result the tubes in this set last longer you know information like that makes my job of selling a lot easier bill well good now here's another important protective feature this is rca victor's chemical fuse and what it does bob is eliminate unnecessary service calls by giving complete protection yet it doesn't blow from the short non-dangerous overloads that open ordinary fuses and what i like about it is that it isn't buried in the chassis that ever does need replacement it's right here where i can get at it easily and quickly cuts down the time you spend on a set huh right again bob and look at this if i have to get at the high voltage rectifier tube all i do is lift up the snap-on cover shield another time saver and when i'm finished just snap it shut easy and speaking of saving time look at this all the service technicians adjustments i need to get at to give you that perfect picture you sell out on the floor are right here where i can get at them easily and quickly the vertical linearity control the vertical height control and keyed agc or as you know it automatic channel equalizer and right here are the horizontal width and horizontal drive hey security seal circuits yeah that's right bob the distributor man was in the other day and he showed me this let me practice up on you and you check me on it and see if i've got my story straight okay okay shoot uh but keep your order pad in your pocket i've already got a set well sir this is the famous rca victor security seal circuit that seals in quality and seals out trouble these rca victor security seal circuits are the same type specified for use in many vital defense projects involving missiles and electronic guidance systems where dependability pinpoint accuracy and quality or a must and in your rca victor you'll be getting the same dependability quality and performance with this already famous security seal circuit and its quality is consistent the first one is just like the twenty million how does that sound for a start okay okay uh but let your uncle bill show you what these security sealed circuits mean to him now here's the beauty of the security sealed circuit from the serviceman's point of view first of all the tubes and just about all the components are mounted on the same side of the panel and here's something really new and helpful to me working with a new rca victor circuit is just as easy as driving from new york to chicago on a super highway with a good road map just a minute professor you lost me somewhere around poughkeepsie i don't follow you well i actually do have a roadmap to follow and i'm working with any of the circuits on the new rca vector models the circuit is traced right here on the board and the components are numbered right on the board i don't have to go wandering through the schematic to find the number of a component i want to replace and believe me brother that is one big time saver even i can see how that would save you a lot of time why didn't somebody think of that years ago oh look pal i just thank my lucky stars that rca victor has it now and look at this in many cases i can probe test like this very simple very easy well looks like you're in for a good year bill guess the only time we'll hear you hitting the roof around here is when you have to pull that chassis a half hour before quitting time uh-uh it only takes a couple of minutes you can pull the chassis from the rear by just taking out six screws don't have to go around to the front at all but the big point is i can pull the chassis like you see it here and keep my kenny on the leads are all long enough so that i don't need any patch cables and then two my major connections are plugins i can just unplug my main tuner connections and i can just pull off my speaker leads no cutting no soldering back on and look at this my friend presto and my kinescope is disconnected now i ask you bob is this new rca victor chassis designed with a serviceman in mind or isn't it well i'm on your side you sold me and speaking of selling i better get back out front one more thing bob don't forget when you're selling you can use a lot of what i just told you with the customers after all they're interested in how easy it is for their sets to be serviced just like i am remember they have to foot the bill and as you know service time is money this new rca victor chassis cuts down on a lot of service time because it makes my job easier and faster you've got a point bill a good point do me a favor if anyone should ask you tell them for me that my money is on the new rca victor television for viewing pleasure and for working pleasure okay i will [Music] [Music] don't go away you're in the right place this is a picture about television sets believe it or not i get a charge out of working with television sets particularly when i can show important features in terms of things people are familiar with makes the features easier to understand and maybe even more believable than some of the real technical terms that's why this unusual collection of well things i'd like to show you just a few of the most outstanding features of the new rca victor black and white television chassis this is a different way to visualize the features and the benefits for prospects over here for instance you know how the picture on some television sets sometimes wiggles and weaves looks like it's on one of those fun house mirrors well rca victor has a special doo just made to correct that particular annoying condition the engineers say it's a horizontal balanced phase detector i call it a weave stopper because it keeps the picture from weaving the weave stopper not only takes the weave out it locks it off just like that you don't have to re-tune or readjust here's something else you know how the automatic choke on your car's carburetor stops bucking and stalling yet keeps it smooth when the engine's warmed up well this year rca victor has a new ultra efficient yoke guard which keeps the picture from buckling and flexing makes for a clear undistorted picture by controlling current flow when cabinet interiors warm up like clean sharp tv pictures the new signal guide tuner for 1960 with three powerful circuits and the super signal guide provide clean sharp pictures in all normal signal areas not only do these circuits boost weak signals but an electronic trap snaps up interferences before they get to the picture too the bigger tuner the cascode i call it the two by four is even more powerful it amplifies incoming signals twice and also uses four circuits to get super sharp pictures in those weak signal or fringe areas the casco tuner also has the vital interference trap which takes out troublesome interferences before they spoil the picture now features like these give you sharp clear pictures but you need power to make the picture bright rca offers chassis that deliver 20 000 volts of picture power but hold on that's only half the story it's the number of volts a given set delivers with a picture that counts lots of manufacturers claim high voltage for the tv receivers and they may have it in the no picture condition but check them on voltage with a picture and you'll see that rca vector sets have up to 2 000 more volts and if you're daylight viewing this difference in voltage can seem like the difference between this and this and it takes rca victor's really bright picture for enjoyable daylight viewing or demonstration in a store or for those people who normally watch in a room that's brightly lighted now when you combine this high picture power with rca's aluminized silverama picture tube what do you get you get pictures that are up to 25 percent brighter a whole fourth brighter and don't let customers take this for granted on lots of bojack sets when you turn the knob to get more brightness all you get is distortion now more good news an rca chassis with high level contrast control let's move in close on this frame scale and you'll see what i'm getting at this is the kind of contrast range you get with an ordinary television set dark gray on the low end light gray on the high end drab washed out like a drizzly day in december now let's move back slowly and you'll see the contrast range you get on an rca victor television set how about that what's more this feature lets you turn to maximum contrast without tearing the picture another plus typical of rca victor quality so you can talk real snap and contrast and you can demonstrate it but there's more some people want a picture that's extra hard and contrasty others like a soft picture that's why rca victor's clarity control is such a desirable feature clarity control lets you harden or soften the tv picture much as the tone control on a victrola phonograph lets you emphasize highs or lows equally important clarity control helps get rid of snow and ghost effects in the picture a real plus to many customers talking about pictures you know how a light meter measures light for you and on newer cameras it even controls the amount of light for exposures well these new chassis have a device that does a similar job it's the automatic channel equalizer sometimes called the automatic gain control or agc when you switch from channel to channel this equalizer using a special additional tube senses differences in signal strength the way a light meter senses differences in light values the automatic channel equalizer then automatically compensates for these differences so you seldom have any readjusting to do when you change channels that's a real feature but what about varying brightness on the same channel you know you're watching a night scene the good guys are sneaking up on the bad guys or vice versa anyway it's pretty dark out when the picture suddenly changes to a brightly lit interior scene now let's say on ordinary television sets you tune for the best picture on the brightly lighted scene that means the night scene will have far less realism but rca victor has designed a feature to lick this problem a special dc restoration circuit is put in for the express purpose of ironing out those differences you get that desirable realism and fidelity on both very light and very dark scenes you know the most exasperating thing in the world it's having a serviceman make a five dollar call to your home only to have him put in a ten cent fuse brother the customer doesn't like it that's why rca victor put in another news making feature the service guard chemical fuse you see many such service calls came when a very brief overload too short to do any harm blew the fuse now this new device has all but obsoleted old fuses the secret it won't blow when those harmless momentary overloads come along watch this crayon won't melt when i touch it briefly to a hot wire but when prolonged harmful overloads hit the set the chemical fuse blows disconnecting the set from the line current just as this crayon melts when i keep it in contact with the hot wire and talk about protection rca victor has a new tube guard to protect every tube in the set be sure to explain it to customers you know if you turn a lamp or the tubes in your television set on slowly like this they'll last much longer than if you turn them on in the usual way like this the tube guard permits only gradual warm-up of each tube including the picture tube until normal operating temperature is reached with tube guard all tube life is substantially increased because tubes are protected from those initial power surges is it important just remember how many service calls have been due to burned out tubes talk about features to protect the set here's another this resistor is part of your tuner circuit but because rca victor has it spring mounted it acts as a fuse as well watch what happens if a short overloads this resistor instant separation instant cut off of current to protect other chassis parts ever hear of noises committing suicide well they do thanks to the rca victor feature called the noise suicide circuit look over my shoulder a moment it's like fighters throwing equal punches at one another the gloves meet and the blows are canceled out unwanted electrical noises radiated by automobiles and electric devices are turned against themselves recirculated out of phase so they cancel one another so the unwanted sounds never get to the speakers and it's a good thing they don't because this year rca victor is using new even more sensitive duo cone speakers the duo cone is really two speakers in one a brand new feature these dual cone speakers deliver more highs more brilliance more realism more presence in short more fun let's move on to another big feature security sealed circuits what's with this big feature well compared to the old hand soldered sets here are the facts first they make possible higher standards uniform quality set after set after set second they're rugged with a capital r resistant to shock vibration humidity more compact more foolproof but let me show you talk about a newsmaker this demonstration scoops the industry this extra security sealed circuit exactly like one in this chassis is hooked up so the sound portion is in operation music from the set is carried through it to this speaker listen here's how security sealed circuits keep going in the face of any circuit's worst enemies vibration and moisture [Music] still playing even after this rugged test proof of the outstanding durability of security sealed circuits by rca victor now we don't recommend you water your set daily but you do subject it to varying degrees of humidity and vibration in normal use year in and year up one of the specific features that provides this performance and long life in rca victor chassis is the use of a special epoxy material for coated capacitors epoxy coated capacitors keep operating long after ordinary capacitors are ruined by humidity watch this comparison an ordinary capacitor and an epoxy coated one now used by rca note they are both operating but watch the needles on the voltmeters see the ordinary capacitor is beginning to leak and the voltage is dropping rapidly the new one featured in the rca victor chassis is still going strong still another outstanding feature of the new rca victor chassis no wonder i'm carried away with these new black and white television receiver chassis you can tell they're good and you know the reasons why they're good they're loaded with features specific features features you can demonstrate or explain to prospects in terms they understand these features mean value and enjoyment to your prospects and they mean more sales to you give people the facts on these hidden features tell them and show them what's in a name what's in a tv set that carries the name rca victor
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