What Every Manager Needs To Know About Marketing, Pt 2 - What Business Are You

Discusses how to build a solid marketing plan based on behavior, competition, sales forcasts, sales organization and sales training.

More in Management Practice Series

  1. What Every Manager Needs To Know About Information Systems, Pt 1 - The Meritt Case 1972
  2. What Every Manager Needs To Know About Information Systems, Pt 2 - The Computer 1972
  3. What Every Manager Needs To Know About Long - Range Planning, Pt 1 - The Merritt Case 1972
  4. What Every Manager Needs To Know About Long - Range Planning, Pt 2 - Invent Your 1972
  5. What Every Manager Needs To Know About Marketing, Pt 1 - The Merritt Case 1972
  6. What Every Manager Needs To Know About Marketing, Pt 2 - What Business Are You 1972

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Sources

  1. A-V Online (National Information Center for Educational Media). CD-ROM database of educational and documentary media, compiled and maintained by the National Information Center for Educational Media (NICEM). — title, year, creator, length, format, description
  2. 16mm Filmography (legacy record) — sound, catalog record