Utica Club Brewing Company: Utica Club Beer Half Case, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: [Narrator] - This is a suitcase of beer. 0:01 It has a handle and packs a half case of Utica Club 0:03 and keeps it cold. 0:05 We think it's great news for picnickers and sailboaters, 0:07 but we'd also like to announce this is the first suitcase 0:09 for the guy who doesn't want to budge an inch. 0:12 UC, we drink all we can, 0:15 the rest we sell. 0:18

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John W. Hartman Center for Sales Advertising & Marketing History

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