Utica Club Brewing Company: Utica Club Beer, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (glass thud) 0:02 - Hey, what are you doing? 0:10 - Checking the temperature of my beer. 0:12 - With your thumb? 0:14 - Yes. 0:15 It's an age old custom. 0:17 Goes way back to the days 0:19 when brewing was mostly practiced by housewives. 0:20 That's how they checked 0:23 the temperature of the beer in the brewing. 0:24 - Oh yeah? 0:27 - Yeah. 0:29 That, my friend, is where we get the expression 0:30 "a rule of thumb". 0:33 - I got a better test than that. 0:37 - What's that? 0:40 - I drink it. 0:41 That's how I check to see that it's Utica Club. 0:42 - Oh it's got to be Utica Club. 0:45 - Oh yes. Definitely. 0:47 As a matter of fact, with me, 0:50 it's a rule of elbow. 0:53 Narrator UC. 0:55 We drink all we can. 0:56 The rest we sell. 0:58

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